Tuesday, November 18, 2008

MTV helps youth avoid getting "greenwashed!"

From: Celeste Franklin
This MTV climate change marketing campaign includes an ad about businesses that "greenwash" - misleading consumers about how environmentally friendly they are. One element, by ad agency 180 Amsterdam, features an animated character singing about how to identify "fake greens." This Green Song is part of the youth-targeted climate change initiative MTV Switch.


http://www.mtvswitch.org/

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